2020 has taught us the importance of being able to find alternate solutions to move forward when things don’t go as planned. One of the major changes that businesses have had to deal with is the loss of live and face-to-face meetings. The solution? To host a virtual event. Over the years, virtual events and experiences have slowly started to become the new way of doing business. Now more than ever, companies have been looking toward virtual solutions to continue their training, conferences, trade shows and even onboarding new employees.
As we start heading towards a more digital world, virtual events and virtual conferences can be a great solution to bringing people together cost-effectively and conveniently. While face-to-face meetings will eventually come back, virtual events and experiences will help so many companies, employees and clients to be a part of an important event if they cannot make a flight or have to be mindful of their travel budget that year.
We’ve only just touched on some of the benefits of hosting a virtual event. Let’s do a deep dive into how virtual events and experiences can help your business in the long run.
Hosting a virtual event might help your business to save money due to the reduced cost of putting on the event. When going virtual, you can save money on staff, setup and take down costs, hotels, travel, meals and so much more. Companies have found virtual events to be 75% less expensive overall. The only cost you have is the event platform you choose to go with and any additional features to enhance the over virtual event experience.
Virtual events save the host time by eliminating the process of researching and choosing vendors for meals, hotels and travel logistics. Planners can then focus on booking their speakers as well as creating and designing the virtual experience for the attendees. On the other hand, attendees are also able to save time that they would otherwise spend on travel for the event if it’s held in another country. All that is required is a stable internet connection and attendees can log on from anywhere.
Who wouldn't want the ability to reach an unlimited audience? Say goodbye to worrying about audience capacity at a venue because with virtual events, your reach just got a lot wider. Without this capacity limitation, your event can be attended by anyone who has an internet connection. With a good internet connection, you can reach about 100,000 people. The networking opportunities are endless!
Not only can you reach an audience who is sitting across the country but you might even pique the interest of potential attendees from across the globe with your virtual event. Imagine the possibilities that come with this wide reach! With the added bonus of being able to attend from home, you're about to get a lot more sign-ups for your event.
From attendees having to register online, you can collect information that can help you improve and plan your future events. You can see how many people attended the event, what their engagement and activity was, who they were most interested in listening to and more. Measuring the engagement of your attendees is a great way to ensure success for your future events since you are able to truly understand what your audience is looking for and cater future experiences towards their interests.
Virtual events are still a new phenomenon and companies are still figuring out the best way to host events. You have the opportunity to be the most innovative company out there and wow your clients with your event. Your business can create a special and personalized feel to your event and improve the networking ability of your attendees. With various virtual event platform features, you can theme your events by hosting a wine tasting and sending wine to your attendees, add a cool space theme element to your conference or customize your offices to really make your meeting or event have a unique touch.
There is so much value that comes out of virtual events, especially when it comes to sponsors and exhibitors. Why? Because sponsors and exhibitors are able to collect data on who visited their booths, what attendees were interested in learning about, how many times someone looked into their products and so much more.
You can’t beat the flexibility of logging on from anywhere, even if you’re relaxing at the beach! Your audience will love the fact that they can sign on from the comfort of their couches. Additionally, they are also able to save on costs and time that usually comes with commuting to an event.
With so many advantages to hosting virtual events, giving this innovative solution a shot is a no-brainer. As you come up with strategies on how to incorporate virtual meetings and events, you are taking strides in improving your employees’, clients’ and your target audiences’ experiences. Let's start planning your virtual event today!