ICW Group is a leading national insurance carrier offering workers' compensation and earthquake insurance, as well as automobile coverage for individuals with a mission to create the best insurance experience possible for our policyholder customers.
Every year, on the first Tuesday of October, companies across the globe celebrate Customer Experience (CX) Day—a special time to observe and acknowledge the importance of the customer journey.
This year, we want to celebrate with a virtual trade show set to the backdrop of the open road. Themed “CX: A Journey Driven by Customers,” To make the journey especially exciting, we wanted to create a 3D virtual environment designed to mimic the historic Route 66 highway.
We wanted to make the journey through the event especially exciting for attendees, so we created a 3D virtual environment designed to mimic the historic Route 66 highway. Exhibitor booths were created as food trucks, attendees could visit different pit stops from the drive-in movie auditorium, to roadside diners and fill up at the fuel pumps. The whole event was focused on connection, engagement and education.
Attendees were able to drop by the exhibit hall to visit interactive Food Truck-themed trade show booths with FAQs, flyers, check lists, and how-to guides on relevant topics.
Our live webinars introduced attendees to some of our new services and products. Our goal was for attendees to walk away from the CX Day feeling informed and inspired to grow their business.