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Colorescience® Marketing and Sales Event Case Study

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When it comes to sunscreen, we believe it should be a purely physical relationship—not a chemical one. Because the best defense is a mineral suncare offense.

Colorescience.

Know Better Skin.

Project Info

Client:Colorescience®
Category:Virtual Sales and Marketing Convention
Date:February 2021

PROJECT BRIEF

Every year Colorescience hosts a physical event for their internal sales and marketing personnel to plan for the year ahead. They want to build a virtual experience that is unique and engage their team over three days.

the v-unite solution

The event was hosted at the ‘Eiffel Tower in Paris. Every virtual room had the theme of being inside the tower and animated elevator transitions made the experience come alive.

The Auditorium was set up to host pre-recorded and live sessions. Private meeting rooms were set up throughout the event for breakout sessions and live workshops for internal sales team members. The client was able to display their video content image and workshops on banners which attendees were able to click on to watch.

Trade show floor for vendors to display promotional materials and networking opportunities with attendees. Showroom floor where Colorescience was able to add a number of display booths that showcased products, marketing initiatives, and training resources.

Gamification – Points were allocated for different activities that were conducted e.g. visiting booths, downloading materials and watching content.  The theme of the points was around the Tour de France and winners with the most points could achieve the yellow jersey! Experiences – A breakout Yoga and Meditation Session was in a virtual room enabling attendees to join in the morning before attending workshops in the breakout sessions that afternoon.

CLIENT RESULT

Here are some of the highlights of the event:

  • A well-organized experience that led to a successful product launch and sales execution strategy to kick off the first half of 2021.
  • Some anonymous quotes from attendees:
    (I liked) the ability to still interact with each other in real time. I liked that as a presenter, my work was done ahead of time and I was available to answer questions during my presentation.”
    “Very comprehensive and definitely delivered on product education setting us up for success with being able to deliver to our partners. I love being able to go back and rewatch the presentations.”

CLIENT FEEDBACK

"The support was incredible from the team at V-Unite. Adrienne Weaver was exceptional in her ideas and feedback as she helped sculpt and create the event. 86% of our attendees felt the Main and Breakout Sessions were “Extremely or Somewhat Easy” to navigate in the system. Zoom function/integration was fun, but attendees should have the option to turn on their webcams if presenters invite them to participate. Would love to be able to add points manually to the leaderboard for trivia questions placed throughout the meeting for engagement. Overall, incredible interactive experience for our internal team members!"
Colorescience®

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