CASE STUDY
Client: Menarini Group
Category: Global Marketing Meeting
Date: July 11th – 13th 2022
Overview
The Menarini Group is present in 140 countries around the world. Its companies span from Europe to Asia, to Africa and the Middle East, to Central America and to the United States where with the acquisition of Stemline Therapeutics, a NASDAQ-listed biopharmaceutical company, the company marked its entry into the US oncology market.
The Menarini Group is present in 140 countries around the world. Its companies span from Europe to Asia, to Africa and the Middle East, to Central America and to the United States where with the acquisition of Stemline Therapeutics, a NASDAQ-listed biopharmaceutical company, the company marked its entry into the US oncology market.
PROJECT BRIEF
The 3rd Joint Corporate Medical Marketing Meeting will be a Virtual/Hybrid Event bringing together our global marketing teams.
- 3 Day Event
- 34 presentations all streamed live from in person venu in combination with V-Unite & Production company
- Up to 500 attendees
- On Demand Access 30days
V-UNITE SOLUTION
We created the meeting as a hybrid event, with attendees having access to all sessions, some attendees in person as well as our international teams joining via the V-Unite platform, allowing us to bring our international marketing teams together to share ideas and visions for the future.
RESULT
Our 3rd joint marketing meeting. We created a hybrid international meeting.
Having V-Unite as part of the meeting meant that we could fall back on the Interactive virtual platform chat for our virtual attendees to leave questions that could be directed to speakers via an onsite moderator.
We had 120 delegates in person and over 350 attendees virtually.
Client Feedback
"V-unite went out of their way to make our event a success, having the ability for our marketing teams to have access to the presentations and handouts via the platform for an additional 30 days is an added bonus. It was an extremely successful event!"
Davide Covello
Global Digital Multichannel Manager
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