The last couple of years have seen a rise in the number of virtual events. Thanks to better internet and digital tools, it’s easier for event managers to put together engaging activities in the virtual sphere.
But while this trend of online events has allowed innovation and creativity to thrive, it’s also made it harder for companies managing these events to compete for audiences’ attention. Below, we’ve outlined a few ways to successfully market your virtual event and help it stand out from the crowd.
But while this trend of online events has allowed innovation and creativity to thrive, it’s also made it harder for companies managing these events to compete for audiences’ attention. Below, we’ve outlined a few ways to successfully market your virtual event and help it stand out from the crowd.
Gamification
Potential customers have to choose between multiple events and they may all look similar. In order to beat the competition, it’s becoming increasingly important to stand out.
Events may choose, for example, to gamify their activities and add another layer of interaction for event goers. People can complete challenges like visiting a certain number of lectures in order to gain points, and monitor their performance in a leaderboard. This is definitely a unique approach that pulls in crowds, and helps sponsors visualize their ROI.
Events may choose, for example, to gamify their activities and add another layer of interaction for event goers. People can complete challenges like visiting a certain number of lectures in order to gain points, and monitor their performance in a leaderboard. This is definitely a unique approach that pulls in crowds, and helps sponsors visualize their ROI.
Investing in Good Professionals
As many economic activities become 100% virtual, the help of professionals like digital marketers, graphic designers, and SEO specialists is a must. Marketing graduates
understand the principles of marketing, and are trained in marketing tools like social media, videos, and other new media.This makes them extremely well prepared to decide the most effective approach to market a digital event. Everyone can come up with a good idea, but only experts can tell whether it will work or not.
Affiliate Programs
One of the best resources for any event is a speaker well-versed in the topic. Speakers and special guests are also interested in making the event a success, and can help with the marketing.
Inviting speakers to promote the event via affiliate links might be a profitable idea for both parties. After all, affiliate marketing accounts for more than 15% of digital media revenue. Companies can even extend that affiliate program to other content creators who can work as partners, which expands the reach of your marketing push.
Inviting speakers to promote the event via affiliate links might be a profitable idea for both parties. After all, affiliate marketing accounts for more than 15% of digital media revenue. Companies can even extend that affiliate program to other content creators who can work as partners, which expands the reach of your marketing push.
Creating a Vlog
It’s great to collab with content creators like bloggers or YouTubers who can promote an event to thousands of their fans, but companies can also try to create their own. One way to do this is by investing in video content for promotion.
Around 40% of people who made an online purchase admit that they found out about the product or service through a Youtube video. Video is engaging, unique, and can include calls to action to give interested audiences the final push they need to sign up to a webinar or event.
Around 40% of people who made an online purchase admit that they found out about the product or service through a Youtube video. Video is engaging, unique, and can include calls to action to give interested audiences the final push they need to sign up to a webinar or event.
Email Marketing
People believe social media is the best way to promote an event or product, but email marketing is actually 40 times more effective. However, companies have to be careful not to flood the clients’ inbox, and only send news and deals that appeal to their interests.
Thus, sending a registration form for an interesting seminar might not be enough though. Companies can boost interest by adding a deadline counter for the registration to motivate the undecided, or adding more personalized touches.
Marketing a virtual event may seem like an intimidating task. As time passes however, both event planners and attendees become familiar with new platforms and ideas. We’re likely to see more and newer approaches to virtual events in the coming years, and companies should know the best ways to tap into that new frontier. Digital events are the future, and good marketing is one way to cement a company’s place in that future.
Thus, sending a registration form for an interesting seminar might not be enough though. Companies can boost interest by adding a deadline counter for the registration to motivate the undecided, or adding more personalized touches.
Marketing a virtual event may seem like an intimidating task. As time passes however, both event planners and attendees become familiar with new platforms and ideas. We’re likely to see more and newer approaches to virtual events in the coming years, and companies should know the best ways to tap into that new frontier. Digital events are the future, and good marketing is one way to cement a company’s place in that future.
