CASE STUDY
Client: Baxter Healthcare
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Date:
Overview
Baxter Healthcare faced escalating costs and inefficiencies in managing global sales and marketing meetings. Frequent travel and delayed decision-making processes were slowing down progress and increasing expenses. Baxter partnered with V-Unite to shift its in-person meetings and training to a virtual, immersive platform, seeking to reduce costs by 60% and improve internal communications.
Baxter Healthcare faced escalating costs and inefficiencies in managing global sales and marketing meetings. Frequent travel and delayed decision-making processes were slowing down progress and increasing expenses. Baxter partnered with V-Unite to shift its in-person meetings and training to a virtual, immersive platform, seeking to reduce costs by 60% and improve internal communications.
PROJECT BRIEF
Challenges
- High travel expenses and logistical challenges associated with global meetings.
- Inconsistent communication between international teams, leading to delays in marketing and product launches.
- The need to speed up decision-making processes while cutting costs and maintaining meeting frequency and quality.
V-UNITE SOLUTION
V-Unite created a custom virtual experience that mimicked the Baxter Headquarters environment, offering an efficient and engaging platform for global marketing collaboration:
- Virtual Headquarters: The platform replicated the look and feel of Baxter’s corporate office for a familiar, immersive experience.
- Interactive tools: Chat rooms, quizzes, and polls added engagement, while live integration with Microsoft Teams ensured seamless communication.
- On-demand product showrooms: Provided interactive, on-demand product experiences that allowed teams to access information when needed.
- Exhibition halls for marketing teams: Virtual spaces where teams could discuss campaigns and collaborate on product launches in real-time.
- Engagement-focused: Used interactive elements and gamification to make virtual meetings more engaging and collaborative.
- Efficiency-driven: Designed the platform to speed up decision-making by providing real-time collaboration tools and a structured, accessible environment.
- Cost-saving: Transitioned from costly in-person meetings to virtual events, significantly reducing travel and accommodation expenses.
RESULT
- 65% reduction in travel expenses for global marketing meetings.
- 55% reduction in decision-making time, streamlining the process for global marketing projects.
- 150% increase in the frequency of global marketing meetings without any additional costs or loss of time.
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