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CASE STUDY

Client: American Society for Dermatologic Surgery (ASDS) Case Study
Category: Virtual Trade Show and Convention
Date: October 2020

Cosmetic and Reconstructive Expertise for Your Skin Health and Beauty

PROJECT BRIEF

ASDS were celebrating their 50th Anniversary. A huge milestone for the society and were looking for a virtual platform that could emulate their physical event and celebrations.

V-UNITE SOLUTION

The event had a number of animated designs with video transitions leading them around the event. Over 100 ticket types were set up to restrict attendees and exhibitors from certain areas and rooms during the event.

Auditorium with multiple breakout rooms for concurrent sessions over 3 days. Private meeting rooms were set up for roundtable discussions, Ad Board meetings and hot topics.

Trade show floor for vendors to display promotional materials and networking opportunities with attendees.

Gamification – rewards attendees for engaging with their sponsors and vendors. Points were allocated for different activities that were conducted e.g. visiting booths, downloading materials and watching content.

Gala evening event to celebrate their 50 year anniversary with live webinar functionality.

RESULT

Here are some of the highlights of the event:

  • They had the highest number of attendees at their virtual event than any other physical event hosted previously.
Client Feedback
"The V-Unite platform made our attendees feel like they were at the annual meeting. It is extremely easy to navigate and intuitive. Our attendees felt connected and were able to interact with our faculty. Our attendees also loved the platform and we are looking at expanding its use to year-long. Access to content for 30 days post live meeting was a great value offering."

Katherine Duerdoth
Executive Director, ASDS

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