CASE STUDY
Client: Verona Pharma
Category:
Date:
Overview
Verona Pharma required a digital innovation to improve HCP engagement during and after trade shows, ensuring that leads were effectively followed up and consistent sales messaging was delivered across the board.
Verona Pharma required a digital innovation to improve HCP engagement during and after trade shows, ensuring that leads were effectively followed up and consistent sales messaging was delivered across the board.
PROJECT BRIEF
Objectives
- Increase HCP engagement before, during, and after professional events.
- Align the educational experience with HCPs’ behavioral habits.
- Make learning processes fun and memorable.
V-UNITE SOLUTION
V-Unite crafted a rich and action-oriented virtual experience that:
- Created an immersive unbranded tour for HCPs.
- Built a convention-like experience with avatars of target demographics, showcasing symptoms.
RESULT
- A noticeable increase in HCP traffic during trade shows.
- Improved quality of interactions at trade show booths.
- Higher post-event follow-up appointments due to increased engagement.
Bring your event into a world full of virtual possibilities.