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CASE STUDY

Client: Verona Pharma
Category:
Date:

Verona Pharma required a digital innovation to improve HCP engagement during and after trade shows, ensuring that leads were effectively followed up and consistent sales messaging was delivered across the board.

PROJECT BRIEF

Objectives

  • Increase HCP engagement before, during, and after professional events.
  • Align the educational experience with HCPs’ behavioral habits.
  • Make learning and onboarding processes fun and memorable.
  • Support the COPD Patient Journey as a secondary objective.
V-UNITE SOLUTION

V-Unite crafted a rich and action-oriented virtual experience that:

  • Created an immersive branded and unbranded tour for HCPs.
  • Built a convention-like experience with avatars of target demographics, enhancing interaction with the platform.
  • Integrated learning modules that were both engaging and educational.
RESULT

Results

  • A noticeable increase in HCP traffic during trade shows.
  • Improved quality of interactions at trade show booths.
  • Higher post-event follow-up appointments due to increased engagement.
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