CASE STUDY
Client: Jan Marini Skin Research
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Date:
Overview
Jan Marini Skin Research partnered with V-Unite to streamline and enhance their onboarding and training processes. With the goal of improving both internal operations and customer experience, the company leveraged a unified virtual platform to centralize their onboarding, learning, and marketing activities.
Jan Marini Skin Research partnered with V-Unite to streamline and enhance their onboarding and training processes. With the goal of improving both internal operations and customer experience, the company leveraged a unified virtual platform to centralize their onboarding, learning, and marketing activities.
PROJECT BRIEF
Objectives
- Accelerate Sales Team Onboarding: Provide a seamless experience for sales team onboarding, enabling them to become revenue-generating 25% faster.
- Enhance Learning for Healthcare Professionals (HCPs): Create an immersive and enhanced learning experience for their domestic and international customers, specifically healthcare professionals.
- Simplify Platform Management: Reduce costs and complexity by centralizing marketing, onboarding, and training content into one platform.
- Customized Training Journeys: Develop customized training journeys for various audiences, including restricted-access options for specific segments.
- Reward and Incentivize Participation: Implement a points-based tracking system for employees and HCPs, enabling them to earn CME/CPD certifications and other rewards.
- Support through Automation: Utilize two virtual assistants to streamline onboarding for new customers, provide online support, and identify cross-selling opportunities through platform engagement.
V-UNITE SOLUTION
Through the partnership with V-Unite, Jan Marini Skin Research implemented a single, integrated digital platform that:
- Accelerated Onboarding: Sales teams could now onboard quickly and efficiently, reducing the time needed to start generating revenue by 25%.
- Immersive Learning Environment: Healthcare professionals (HCPs) experienced interactive digital rooms, where they engaged with training materials, making learning more effective and memorable.
- Centralized Platform: By consolidating multiple platforms into one, the company reduced both operational costs and the complexity of managing various systems.
- Custom Training Journeys: Different audience segments, including those with restricted access, were provided with tailored training modules.
- Automation for Support: Virtual assistants facilitated smooth onboarding and customer support, while helping identify cross-selling opportunities through advanced analytics and engagement tracking.
RESULT
The integration of V-Unite’s virtual platform delivered significant benefits for Jan Marini Skin Research:
- 25% Faster Revenue Generation: Sales teams became revenue-generating more quickly due to streamlined onboarding processes.
- Enhanced Global Reach: The improved learning experience led to higher engagement from both domestic and international healthcare professionals.
- Operational Efficiency: Centralizing all training, marketing, and onboarding on one platform resulted in cost savings and simplified operations.
- Improved Customer Satisfaction: Healthcare professionals and employees alike benefited from rewards, certifications, and a more engaging learning journey.
- Increased Support and Cross-Selling: The virtual assistants provided comprehensive onboarding support and identified cross-selling opportunities, further boosting revenue.
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