3 Ways Your Organization Can Win With Virtual Events

3 Ways Your Organization Can Win With Virtual Events 3 Ways Your Organization Can Win With Virtual Events Virtual events have upgraded the way organizations are able to communicate with clients, customers, and association members, and as the world continues to emerge from the pandemic of 2020, it has become even clearer that virtual events are here to stay. Cracking the code to hosting events online can be challenging. There are so many questions: What type of platform do you need? What technology or applications should you include? What are the benefits? Can you even customize an online event to suit your needs? And how can you make it all work? What can you do to help keep everyone engaged and fully active in what is going on during the event? Cut all these worries down by making sure key solutions are put in place before the launch date of your event. Overview: Create memorable experiences Bring the fun to engagement and networking Let past events inspire your future content 1. Create memorable experiences Organizations can host several types of events online, be it a marketplace and trade show for products and services, college fairs, or even training sessions and recruitment and interview preparation for prospective employees. No matter the type of event, it is important to ensure the event is also a memorable and enjoyable experience. Don’t leave it up to chance with the hope that memorable experiences will evolve on their own. Create those moments as part of your event! Use engaging videos and polls to get attendees talking. Post interesting event facts on virtual display boards and in chat rooms. No one likes to miss out on a good thing, so include exclusive event perks and giveaways. Use the positives of FOMO (fear of missing out) to your organization’s advantage – limit the availability of a few key giveaways and display a countdown clock during your online event so attendees feel even more motivated to claim a particular freebie before they’re all gone! Learning and development remains a powerful feature for any event. Incorporate visual and informative material that event attendees can access and download for future use. Creating memorable experiences also comes from setting the stage for your entire event. Host your event on a virtual events platform that will allow you to create customized and interactive virtual spaces that attendees can explore. See what a customized virtual environment looks like for yourself! 2. Bring the fun to Engagement and Networking Creating opportunities for engagement and networking during an online event is important. But what can sometimes be overlooked is giving a boost to engagement and networking opportunities by including a little fun. 2.i. Amplify event conversations with social media integration Host your virtual event on a platform that will allow integration with your preferred social media networks Not only can you use social media to generate conversations around your organization, you can also use your social media network to generate excitement for your virtual event; feeding audiences’ interest in the event topics, as well as in the event host and invited speakers. By skillfully using social media networks, you can put in the necessary groundwork that will help you to build a community around your virtual event before the event launch date. Once you have integrated your social media networks with the virtual events platform, you can keep the conversation going on social media networks by leveraging your event community during the virtual event! Create event hashtags, and unique event gifs and images so attendees can get involved in the social media conversation by sharing event gifs and images and by using your event hashtags to tag what they have shared. Include polls and roundups about popular moments and sessions when sharing live content from your event. Post shout-outs to highlight sponsors and do the same for attendees who have won quizzes and prizes. And most definitely, re-share relevant content from event attendees. Combined, these tips will allow your event community to connect and engage in event conversations across multiple online spaces, while allowing you to tap into ways to amplify key conversations around your online event! 2.ii. Keep event fatigue at bay with gamification Here is another major point to consider: it can become challenging for attendees to maintain focus during virtual events, especially after a few hours. Infusing dashes of fun into your virtual event is an important way to combat event fatigue and is something you absolutely need to plan for. Event gamification is an excellent way to revive attendees and keep them engaged throughout your event, so be sure to host your event on a virtual events platform that has capabilities for gamification. To maintain interest during your virtual event, you could include interactive moments for question-and-answer sessions where attendees can talk to each other and to event speakers. Q&A sessions could even include event trivia questions displayed on a score board and exclusive event prizes for attendees who answer questions correctly. 2.iii. The power of avatars as part of gamification Attendee avatars is another engaging feature of event gamification. In addition to allowing attendees to choose and refine the look of their avatars for the event, you can also allow attendees to level-up and customize their avatars even further by winning event prizes, or by gaining bonus features as rewards for purchasing certain items if you intend to include retail opportunities as part of the event. To encourage more engagement, you can go the extra step by making avatar photos available to attendees so they can share the images on social media! 2.iv. Expand engagement and networking with custom virtual event environments There are other things you can do to bring the fun to engagement and networking. Create customized spaces for meet-and-greets and professional networking. These spaces could be a virtual café, a cocktail lounge, or any virtual environment you choose. You could also allow attendees to create or upload digital business cards that they can exchange with ease

Leverage A Niche Approach For A Virtual Marketplace

Leverage A Niche Approach For A Virtual Marketplace A niche approach to a virtual marketplace could be the advantage your business needs A virtual marketplace connects sellers with buyers within an online space. This is a general definition that is accurate, but by adding just a little more imagination to that definition, you will realize a virtual marketplace is a lot like a hidden gem. A virtual marketplace is an opportunity to provide customers with direct access to what they are looking for. The best kind of virtual marketplace is also one that is easy to use! The Internet has changed the way customers interact with businesses, with most customers having a preference for going online to easily access and purchase items and services. Customers enjoy the ease of shopping online on their mobile phones and computers, be it within the comfort of their own home, or lounging on a chair looking out at the beach. Convenience and ease of use are key. Similarly, convenience and ease of use are key features of a virtual marketplace. Benefits of a virtual marketplace Virtual marketplaces are accessible to buyers around the world. Additionally, a virtual marketplace can expand the visibility of a product or service beyond a company’s website. This can lead to an increase in opportunities to reach potential buyers, both locally and internationally. Gaining access to this type of reach is especially useful for smaller businesses that might not get enough traffic on their own website to generate an ideal level of sales online. Launching a virtual marketplace offers unique opportunities for organizations to earn revenue. Organizations that take on the venture of launching a virtual marketplace can gain revenue by charging clients, such as companies and service providers, a reasonable rental fee for access to virtual booths as well the virtual spaces and services provided through the virtual marketplace. Benefits of a virtual marketplace Don’t limit the concept of a marketplace to products alone. Consider the avenue of including services such as personal fitness and special events services.Find a way to differentiate your virtual marketplace by tapping into niche offerings for products and services. Specialized marketplaces will allow your organization to connect vendors with customers who are actually looking for specific products and services. Here are a few ideas for types of niche marketplaces you could create and launch on a virtual events platform. Benefits of a virtual marketplace Maintaining health and fitness continues to be an ever-present goal for consumers around the world. Your virtual marketplace could home in on providing an interactive online shopping experience for feature services such as yoga and personal fitness trainers . To create a well-rounded buyer experience for this health and fitness virtual marketplace, include virtual booths for corresponding services and products such as consultations with dieticians and qualified nutritionists, yoga and fitness clothing, and fitness accessories. Use a virtual events platform that provides access to a virtual content portal where sellers can upload and store pre-recorded video content they can use to further with engage customers. A One-Stop Virtual Wedding Shop Planning a wedding can be very time intensive, especially with having to schedule calls and visits from one supplier to the next. A marketplace for a virtual wedding shop could be the answer that brides-to-be are looking for. Create a one-stop virtual experience where brides and grooms can meet with and book wedding planners and book venues. Enhance event offerings by including access to key related services within this marketplace. Make it possible for couples to find and book services such as catering, musicians and entertainers, florists, photographers, as well as event decorators, and beautician services. Add another layer of in-demand services by including real estate representatives among the variety of service providers and products made available through this type of marketplace. Having direct access to real estate agents within the marketplace will afford happy couple the chance to explore options for purchasing or renting a new home. Find the ideal virtual events platform that will allow you to create indoor and outdoor online spaces that fully add to the style and characteristics of the marketplace. Recruitment Fairs There are several types of virtual marketplaces your organization can offer as a specialty service. But don’t neglect to keep the key features in mind: convenience and ease of use. As mentioned before, these are important features that both customers and clients are looking for. Create an online event experience that is interactive, visually engaging, and easy for all participants to use. When considering which virtual events platform would best serve the requirements of your virtual marketplace, choose a platform that will enhance the convenience of the marketplace by providing full integration with secure e-commerce applications. Incorporating this type of software will facilitate automatic processing for orders and purchases. This is fundamental for launching a fully functional online marketplace that is equipped with the expected services for making purchases online. Above all, carve out and develop the type of niche marketplace that your organization can grow with and improve on. Make your mark by becoming innovative specialists in the e-commerce initiative your organization has decided to build. Set up future growth by leveraging your track record and reputation in ways that lead to more revenue earning opportunities for your organization. And do all of these things from the virtual events platform that truly suits your needs. Host ​high-quality virtual events, conferences or trade shows. No matter the size of business or the type of organization, V-Unite provides a complete virtual interface for engagement and collaboration. SCHEDUE DEMO Blogs & Updates From Orientation to Acceleration: How Proper Onboarding Drives Sales Excellence in Healthcare 5 Tips for Marketing Your Virtual Event in the Digital Space 6 Festive Virtual Event Ideas for the Holiday Season

Ways to Keep Your Team Motivated While Working Remotely

Ways to Keep Your Team Motivated While Working Remotely How to Help Your Team Stay Motivated While Working Remotely In recent times, working remotely has become a necessity. Even though working remotely can be a good thing, it does not come without its challenges. As more people than ever before join the ranks of full time or part time remote work, they are now faced with navigating the life of being distanced from co-workers and the challenges of feeling disconnected from the team. Employees who are new to transitioning into working remotely can face the challenge of feeling distracted by home life, or just feeling distracted period. This could lead to longer working hours as employees feel obligated to work longer to make up for time lost during the day. These factors combined can cause an employee to feel unsettled and unfocused. No one performs at their best when they are unfocused. If left unchecked, all of these factors can affect employee morale. The good news is, should either of these pitfalls of remote working occur, it doesn’t have to stay that way – something can be done about it. The better news is that you and your organization can be proactive in facilitating opportunities to build and maintain strong connections among employees, as well as opportunities to empower employees in managing their workload. Better still, this can all be accomplished by conveniently hosting virtual team building activities on a virtual events platform. Think of it this way: how do you make s’mores without marshmallows? We don’t know but we bet your team could figure it out during a virtual team building session! Incorporate engaging ways for your team to form positive work relationships and help them to improve their work-life balance. Let’s explore a selection of virtual team building activities that you can do with your team.   Escape A Maze Create a virtual escape room or maze filled with challenges, quizzes, and clues. Host this as a timed team event. It would be a relaxed, fun-filled team activity that can be done at the end of the month. Split everyone into individual teams. Each team must work together to escape the maze or room and use event chat rooms for team communication. Award a prize to the team that is able to escape first and include an event scoreboard to add to the friendly competition. If none of the teams have escaped the virtual room or maze before all the time has run out, then the prize goes forward to be added as a bonus prize during the escape challenge in the upcoming month, and all the teams must remain as they are with the same team members. At the end of the event, have all the teams come together in a virtual meeting room where each team will take turns to discuss what when right, what went wrong, what they could do better, and what they learned. This event will help your entire team to learn to work together. Your team will also learn to maximize each other’s strengths and embrace each other’s weaknesses. More importantly, they will learn to be supportive through each person’s growth as each of them continues to work on areas they wish to improve on. The Goal Room Everyone needs a win. It really does wonders for building confidence and self-esteem when someone achieves goals they have set for themselves. Just before the start of everyone month, have everyone on your team submit a goal they would like to achieve within 28-30 days, along with images associated with that goal. It does not have to be a work-related goal. It could be a self-development goal such as learning a new language, or starting/restarting their fitness and health journey, or learning how to cook! Create a virtual room where everyone’s goal for the month can be displayed like a virtual vision board. Create a display space where team members can share tips, advice, and general support. Ask your team to post weekly photos or short videos to share their progress. Submitting videos and photos would be optional, but it is a key part of the exercise. Encourage your team so they feel motivated to buy-in and fully participate. Ultimately, this exercise would create the opportunity to have built-in support and positive reinforcement as part of your team’s culture The Break Challenge Encouraging a better work-life balance is also important to boosting the morale of your team. Working from home very often leads to the temptation to work for prolonged periods without taking a break. There are two things that occur when employees do this: mental fatigue which can cause a reduction in focusing on tasks; and physical fatigue as a result of sitting in a particular position for extended periods. Not every employee has an office desk and chair at home, and home furniture isn’t designed to function the same way office furniture. Encourage your team to take a break for 5 to 10 minutes at different points throughout the day to stretch and move around, especially when working remotely. Encourage your team to go outside for 10 minutes at least once during the day. This will allow your team members to decompress and feel energized by a short walk outdoors, and it will help their minds to relax and refocus. Use a virtual events platform to create virtual team rooms for each department in your organization where each department can upload their outdoor photo of the day. Include a team chat and display board where team members can interact and even award virtual team prizes for the photo of the day. Time Management Webinars Customize a meeting space on a virtual events platform and host a time management webinar. This type of activity would empower your team, as it would be a source of guidance on how to effectively manage their time, be it working remotely or in the office. This type of webinar would provide your team with insight on

Beyond the Script: Mastering Healthcare Professional Engagement in Your Marketing Arsenal

Beyond the Script: Mastering Healthcare Professional Engagement in Your Marketing Arsenal Introduction Welcome to the new era of Healthcare Professional (HCP) engagement! The days of dry, impersonal communications are behind us. Today, it’s all about moving beyond the script and creating dynamic, memorable interactions that truly resonate. Let’s explore how innovative strategies can elevate your HCP engagement, making your brand unforgettable. The Power of Authentic Engagement In the healthcare world, relationships are everything. Authentic engagement means connecting with HCPs in meaningful, personal ways. It’s about building trust, sparking conversations, and creating value. When HCPs feel genuinely engaged, they become loyal advocates for your brand. Unleashing Creativity: Strategies That Wow 1. Storytelling with Heart Everyone loves a good story. Share compelling narratives that highlight patient journeys, breakthrough treatments, and real-world successes. Stories resonate on an emotional level, making your communications more relatable and memorable. Think of it as bringing a human touch to your marketing. 2. Interactive Learning Adventures Transform dull training sessions into exciting learning adventures. Use interactive webinars, virtual workshops, and engaging e-learning modules to capture attention. When HCPs actively participate, they retain information better and feel more connected to your brand. 3. Personalized Experiences One-size-fits-all is out. Personalization is in. Use data insights to tailor your messages to the specific needs and interests of individual HCPs. Personalized emails, targeted content, and customized recommendations show that you understand and value their unique perspectives. 4. Social Media Savvy Social media isn’t just for influencers; it’s a powerful tool for HCP engagement. Use platforms like LinkedIn, Twitter, and Instagram to share valuable content, host live Q&A sessions, and build a vibrant community. Being active and responsive on social media helps you reach HCPs where they already are. 5. Thought Leadership with a Twist Position your brand as a thought leader by sharing expert insights, research findings, and industry trends. Go beyond the usual by hosting virtual panel discussions, contributing to podcasts, and publishing in top-tier journals. When HCPs see you as a knowledge leader, they’ll engage more deeply with your brand. Innovative Tactics to Elevate Engagement 1. Gamify the Experience Who says learning can’t be fun? Introduce gamification elements like quizzes, challenges, and leaderboards. Reward participation with points, badges, or even prizes. Gamification makes engagement enjoyable and encourages HCPs to interact more frequently with your content. 2. Virtual Reality (VR) and Augmented Reality (AR) Step into the future with VR and AR experiences. Offer virtual tours of your facilities, immersive product demos, or interactive training sessions. These technologies provide unique, memorable ways for HCPs to engage with your brand. 3. Exclusive VIP Events Make HCPs feel special with exclusive events and VIP programs. Invite them to private webinars, give early access to new research, or host special networking events. Exclusive experiences foster a sense of community and loyalty among your HCP audience. The Joy of Genuine Connections Mastering HCP engagement isn’t just about tactics; it’s about creating genuine connections. When you go beyond the script and engage HCPs authentically, you build trust and loyalty that lasts. Happy, engaged HCPs are more likely to advocate for your brand and contribute to better patient outcomes. Conclusion Step beyond the script and embrace the art of HCP engagement. By leveraging creative, personalized, and innovative strategies, you can build strong, lasting relationships with healthcare professionals. So, unleash your creativity, tell captivating stories, and watch your HCP engagement soar. Here’s to a brighter, more connected future in healthcare marketing!